Chinese language smartphone producer Vivo has quietly launched a brand new sub model referred to as Iqoo, asserting its existence on the Weibo social messaging platform, however saying little to this point about what gadgets the model will produce. Nonetheless, there are some hints and hypothesis about Iqoo’s plans.
Sub manufacturers are a well-liked means for giant producers to enchantment to totally different teams of individuals. For instance, Huawei makes use of the Honor sub model to focus on these with a decrease funds than that required to purchase the premium gadgets offered by Huawei. Iqoo’s guardian firm Vivo is owned by BBK Electronics, the identical as Oppo and OnePlus. Regardless of this, Iqoo’s future as a BBK member of the family is unsure. Quickly after its founding by Oppo executives, new model Realme turned a standalone firm, very like OnePlus.
For now although, Vivo appears to need to maintain Iqoo beneath its watchful eye. The corporate republished Iqoo’s announcement submit by itself Weibo web page, guaranteeing everybody is aware of Iqoo’s origins. What’s Vivo’s plan for Iqoo? It’s not saying; however as that is its first sub model, it’s potential the corporate will need to make one thing very totally different. Vivo makes telephones at low to high-mid vary costs, with round $600 to $700 being its costliest, and on the lowest, its telephones value round $150. It’s speculated Vivo will use Iqoo to launch premium smartphones and gadgets at increased costs.
The picture accompanying the Iqoo Weibo submit exhibits a futuristic cityscape, hinting we might even see gadgets with cutting-edge designs. The one different submit on the Iqoo web page asks if readers know learn how to pronounce its title, and prompts folks to guess within the feedback. We’re going to imagine it’s pronounced in the same approach to IQ, the acronym used for Clever Quotient —the rating used to measure somebody’s intelligence.
Vivo is finest recognized internationally for its thrilling idea gadgets, from the Vivo Apex proven at MWC 2018, to the more moderen 2019 model of the Apex with its full-screen fingerprint sensor and strange physique design. It is going to be proven in additional element throughout Cellular World Congress 2019. It doesn’t promote its telephones within the U.Ok. or the U.S., which can even be one other plan for Iqoo.
Though nothing has been official introduced, Iqoo could use Cellular World Congress 2019 indirectly to disclose its plans for the longer term, together with its first merchandise.